It’s omnipresent both in offline and online worlds. Mail merge has been in use for many years, even before the internet changed how we do many things. The result? Emails that look fairly personal and have a higher chance of convincing a recipient to take the desired action. Instead, they delegate this mundane task to mail merge. But no one would bother writing each of these emails and inserting details one by one. Thousands of emails like this can be sent within just minutes. Whenever someone reaches out trying to sell you something, their email will probably look like this:Īnother email from this series would look something like this: In many languages, you’re likely to see gender-specific expressions. In the body, you’ll find some seemingly personalized references to your actions or further mentions of your personal details. It will often start with “Dear John,” unless your name is Suzie, then you’re likely to see “Dear Suzie.” Very often, when you receive a letter from a company or an institution, you’ll see your name and address printed on it. Some tools even allow for sending personalized attachments with emails.Ī mail merge functionality combines these two components into one piece – a message personalized with data relevant to you and you only. These can be names, addresses, or any other custom data.
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